I love to write. My career has spanned print journalism, media relations, magazine freelancing, private sector communication and marketing, and government communication and public relations. The common denominator over this 30-something years? Writing.
In an era where content is king, connecting with your audience always begins with the right words. Whatever your message, and whoever that message is intended for, it's good writing that will drive your message home.
If you're looking for clean, clear copy written by someone who understands that effective communication is as equally important as upholding your reputation, I'm ready to help.
In an era where content is king, connecting with your audience always begins with the right words. Whatever your message, and whoever that message is intended for, it's good writing that will drive your message home.
If you're looking for clean, clear copy written by someone who understands that effective communication is as equally important as upholding your reputation, I'm ready to help.
"Clear communication begins and ends with good writing.”
"Clear communication begins and ends with good writing.”
About me
Raised and educated in Sydney, I graduated from Macquarie University with a BA in English literature.
My journalistic career began at The Sydney Morning Herald, where I covered general news, police rounds, arts and lifestyle; and had the unique privilege of editing the SMH's iconic Column 8, as well as the daily Today's People column.
In 1991 I switched states and sides, taking up a media relations role for the Queensland Police Service. Freelance magazine writing and motherhood kept me insanely busy for the latter half of the 1990s.
A year-long caravan trip around Australia in 1999 with my photographer husband Steve, and our then two and four year olds produced two major achievements: a book, Australians - the people and their stories, published by Simon and Schuster in December 2000, and a third child.
For almost a decade I worked as a senior journalist with a boutique communication and marketing agency, where my key client was Tourism New England North West - creating content for, and promoting travel to, this beautiful country region of NSW.
In 2009, I dived into local government at City of Gold Coast (Council) in its Corporate Communication branch. My role involved development and implementation of communication and marketing plans, media liaison and issues management, account management, media opportunities, social media and creating content for corporate publications and digital channels.
Since 2021, I have been a freelance writer and publicist. I'm currently a senior account manager at Pure Public Relations. You'll find more detail about my professional experience on my Linked In page.
A diverse career has made me a skilled, diverse writer. Writing and editing comes naturally to me. If you're agonising over putting something into plain English, tackling a document that spells disaster - or perhaps you just need your story told - give me a shout.
I'd love to hear from you and write for you.
My journalistic career began at The Sydney Morning Herald, where I covered general news, police rounds, arts and lifestyle; and had the unique privilege of editing the SMH's iconic Column 8, as well as the daily Today's People column.
In 1991 I switched states and sides, taking up a media relations role for the Queensland Police Service. Freelance magazine writing and motherhood kept me insanely busy for the latter half of the 1990s.
A year-long caravan trip around Australia in 1999 with my photographer husband Steve, and our then two and four year olds produced two major achievements: a book, Australians - the people and their stories, published by Simon and Schuster in December 2000, and a third child.
For almost a decade I worked as a senior journalist with a boutique communication and marketing agency, where my key client was Tourism New England North West - creating content for, and promoting travel to, this beautiful country region of NSW.
In 2009, I dived into local government at City of Gold Coast (Council) in its Corporate Communication branch. My role involved development and implementation of communication and marketing plans, media liaison and issues management, account management, media opportunities, social media and creating content for corporate publications and digital channels.
Since 2021, I have been a freelance writer and publicist. I'm currently a senior account manager at Pure Public Relations. You'll find more detail about my professional experience on my Linked In page.
A diverse career has made me a skilled, diverse writer. Writing and editing comes naturally to me. If you're agonising over putting something into plain English, tackling a document that spells disaster - or perhaps you just need your story told - give me a shout.
I'd love to hear from you and write for you.
Never underestimate the impact of clean, clear copy that shines through.
Copywriting, Editing & PR Services
Writing/editing services
If you're grappling with writing tasks - or perhaps you just need some copy made clearer, please get in touch.
PR services
Photography services
- Digital content
- Media releases
- Social media content
- Flyer copy
- Corporate/annual reports
- Advertorial/editorial
- Newsletters
- Feature stories
- Employee profiles/case studies
- Direct marketing content
- Key messages
- Radio/video scripts
If you're grappling with writing tasks - or perhaps you just need some copy made clearer, please get in touch.
PR services
- Advice on PR strategy
- Setting up a media or photo opportunity
- Writing a media release and associated social media copy or web content
- Pitching the media opp and story
- Setting up alternate interview opportunities for media unable to attend a media opp
- Directing your pitch to targeted media outlets
Photography services
- Steve Holland (yes, he's my husband) is a professional photographer with 35+ years experience in newspaper, magazine, sport, feature, corporate and event photography. He can also fly a drone to capture awesome aerial shots.
- So if you need quality images for your project, please talk to Steve on 0408 781191 or check out his portfolio.
Testimonials
"Robyn is a talented writer. She communicates clearly with multiple audiences and her engaging personality is a bonus when pitching or presenting.'"
- Sally Bornholt, Communication & Engagement Specialist.
"Robyn is a professional, polished and diverse writer who knows how to navigate media and PR to get positive results."
- John Campbell, Director, John Campbell Communication & Marketing.
"Robyn consistently delivered quality, targeted PR initiatives for the Big Sky tourism region, resulting in solid media coverage."
- Bronwyn White, CEO, Newyoung Consulting (formerly Executive Officer, NENW Tourism)
My work
PortfolioBrowse through some of my projects
|
Published writingClick through to see clippings
|
SAY HELLO
Give me a call, drop me an email or better still, meet me face to face for a coffee.
|
Phone: 0409 781192
|
